The brief

Create an e-commerce website for an exciting new beauty business


Glowbay was dreamed up by the team behind the Eterno clinic chain, experts in body and skin care. With Covid-19 preventing their clinics from opening, the team sought a new way to serve their clients. An online shop through which they could sell their wide array of beauty products seemed like a great fit!

What we did

First, we evaluated which e-commerce platform was best suited to the needs of the Glowbay Team. After evaluating their bespoke requirements, we chose to use Shopify, using the tried and tested Debutify theme as the basis for their build.

We worked closely with the minds at Starke design to create a sleek, stylish look, logo and colour palette, from which the web design soon sprung.

As with any Shopify store, we took advantage of the multitude of available plugins, setting up low inventory alerts, variable shipping prices and preventing access to restricted products.





The Results

The team at Glowbay were delighted that sales in month one quintupled their expectations! Marketing Manager, Emma Acton, said:

I've worked with Greg for a few months now after joining the GlowBay team as their Marketing Manager. I've had some experience in WordPress from previous employment but had never used Shopify. Not only did Greg give me a thorough tutorial on Shopify and all it has to offer, he was also on hand to answer any questions I had, sometimes late at evening, and solve any problems I needed doing urgently. The build of the GlowBay site is down to Greg & his team's passion to deliver quality and we can't thank you enough!