Designing and developing the brand and building the website for the new mortgages arm of an established wealth management practice
In tandem with redeveloping PIA Wealth Management's corporate site, DUX won the brief to develop the website for a mortgage company: its sister site - PIA Mortgages. We were asked to conceive of an identity that both dovetailed with the main company site, yet helped define the nuanced mortgage offering in its own right.
What we did
We started by designing and creating a new logo, with a complementary colour palette and style to the main wealth management brand. The discussions that arose from this development showed us that the client wished to portray its offering as one of personable professionalism. This, in turn, allowed us to introduce more bold and colourful elements to the site design and subsequent build.
We integrated our mobile-friendly UI with a WordPress CMS, ensuring that the client would have complete control over content on their website once it went live.
The colourful, personable design was recreated faithfully by our team as a mobile-friendly website, due to be launched shortly.