The brief
Creation of a new brand identity, logo and website.
Chiltern Global specialises in the development and manufacture of military and defence equipment. They sought our assistance in:
Creating a suite of marketing documents commensurate with the continuous development of the business.
Creating a company new logo and honing the brand identity.
Developing a website that adequately represented their position as bespoke manufacturers.
What we did
Inspired by the military theme of the brand and its bold existing colour palette, we designed and produced a company logo that blended the militaristic essence of the company whilst retaining its initials in a recognisable manner. This became the backdrop to the expanded suite of marketing documents and templates that were subsequently produced.
Once this exciting new brand identity had been established, we used it as the basis for the sleek new website. We advised (and managed) a move away from an e-commerce CMS to WordPress, which we judged to be far more in line with the evolving needs of Chiltern Global.
